Homag China Golden Field Limited

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Homag China distributes European woodworking machineries to furniture, construction material and wood industries for more than 30 years.


Total Solution is their slogan.  They strive to provide solutions to help their clients better manage the production factory by using software instead of hardware.  Workers can be replaced by the use of machines and software.


  • Selling cycle has been delayed by ineffective communication between sales and back-office, and it is not cost effective to own a server & IT team.
  • Hard to integrate customers’ activities & requirements due to decentralized departments.
  • Takes more than a month for top management to have a daily report due to lengthy report finalizing.
  • Fall behind competitors due to slower response rate, more complaints and ineffective coordination.

Result & Benefits

  • Salesforce enables real-time visibility to sales activities, quota achievement and collaboration through a single platform for sales & back-office, which can improve customer satisfaction, better up-sell and cross-selling.
  • Salesforce reporting and dashboard is very meticulous and easy-to-use, therefore they can save more time on strategic planning and core business instead of struggling on the report layout.
  • Flexible platform allows extension to other teams like engineering and project teams in order to cope with the agile and changing business environment.