Resource Asia Case Study

An outdoor furniture manufacturer achieved 120% revenue target in downturn economy

Company name: Resource Asia Hong Kong Limited

Everything Under the Sun™ opened its doors for business in 1996 and now is the leading provider of high-end outdoor furniture and accessories in Hong Kong, Macau and China. It serves retail clients for their personal use, as well as architects, designers and property developers with projects in Hong Kong, Macau and the Greater China area. With its experienced team, It brings customers the latest international trends and from the most important international fairs and exhibitions such as Maison Objet (France), Spoga (Germany) and Milano Salone (Italy).

Situation

1. No central customer database, only with many Excel files

2. Poor transparency on sales operation

3. Difficult to manage sales pipeline

4. No systematic way to cross sell, up sell on existing customers

5. Large parts and products variation plus multi-currency, hence long quotation preparation time

6. Inefficient quotation approval, no centralize repository and version control

7. No dedicated IT hence difficult to buy and own a CRM system

Solution

1. Salesforce.com Enterprise Edition

2. Standard implementation without customization (except below)

3. Quotation automation and approval customization

Business Benefits

1. Achieved 120% revenue target in year 2009

2. 70% time reduction on quotation preparation cycle

3. Centralize and secure customer database enables cross sell, up sell opportunities

4. No missing lead or slow response to customer anymore

5. Proactive reminder/alert from system on different sales stage support better team collaboration

6. Better pipeline management bases on fact and actual figures

7. Sales can get/modify customer information on the road by mobile devices

8. Only take few minutes for the boss/management to construct report/dashboard for better monitoring of business

9. Successful CRM system implementation without the need of a dedicated IT

For more information, you may contact Introv Limited at 852 3616 6575 or hk.sales@introv.com.

Introv Limited – http://www.introv.com/

Salesforce.com – http://www.salesforce.com/

Copyright(C)2011 Introv Ltd. All rights reserved.