World famous retail brands such as A&F stressed that it is very important that not to make your customers and staffs feel the pain of trying to access information spread across disparate point solutions. While Walgreen also revealed that mobile customers spend 6 times more than in-store customers, and the success point is not to let a company problem (eg. Technology) become a customer problem. Those shoppers who get a branded experience that engages their lives will reward retailers with their loyalty and their business.
Source <<NetSuite Blog>>