A recent survey show that people of all ages prefer phone calls when it comes to their most important conversations, while many companies are focusing on driving mobile traffic and online form fills.  However, phone calls convert more, convert more quickly, and ultimately make you more money.  Inbound calls convert to customers 25-40% of the time compared to only 2% of online leads.  Google also stated that 71% of mobile searchers make calls directly from their mobile search results.  So, how should we act in 2016 to cope with the changes?

Source <<Salesforce Blog>>