Personalised experience is spooky?  Well, it depends on how you truly know your customer.  Nowadays computing power being available to perform the type of analysis that makes our predictions accurate based on a complex set of signals relating to the past.  For us to step in at just the right time, to be there when needed and silent when not, and then insert the brand into the customer lifestyle in a way that is beneficial for all.

Source <<Salesforce Blog>>